I watched a recent interview on 60 Minutes with Jeff Bezos, of Amazon.com fame, and it was most interesting. Once again, it showed the forward thinking aspect of the Amazon.com Mindset.
No wonder traditional businesses hate them!
Because traditional businesses are stuck in antiquated mindsets, that’s why. Plain and simple! I don’t agree with everything Amazon does, but I do agree with how they’re thinking outside the box. How they’re customer-centric. How they’re delaying immediate gratification. Good Lord, if other businesses applied the same or similar mindsets, it’d be a far different (and hopefully better!) world!
Now, do I really know what’s in the heart of Mr. Bezos? Not really, all I can see is what’s presented. But, if actions speak louder than words, what we see is what we’re getting. Sure, news is slanted toward whoever’s paying the bills, but we see, everyday, how Amazon operates, and they operate in a way traditional businesses do not operate and therefore cannot understand, because traditional businesses are driven purely by and for profit and immediate gratification at the expense (pardon the pun) of the customer.
Do I want drones cluttering our airspace and depositing packages at our homes? No, I don’t. It’s just more clutter. Above our heads. They claim they want a 30-minute fulfillment ability, and these drones could very well deliver that…but not before 2015. So, would you have to be right there to collect your delivery? Is that the plan? If not, imagine this…people-of-ill-repute seeing these drones…following them to your home…and stealing your goods.
Okay, but it is cool on a Science Fiction level…but I still cringe at the thought of the air above our heads cluttered with low flying drones everywhere! Bird strikes! Small aircraft! Maybe getting fired upon by military drones from above, oh my!
Well, fact of the matter is…though not every idea at Amazon meets with success…successes at Amazon do seem to be more frequent than not. They are thinking outside the box and attempt to do what stodgy, traditional businesses seem unable to do: reimagine.
- Jeff Bezos Debuts Amazon Prime Air Drones (guardianlv.com)
- Amazon testing delivery with drones, CEO Bezos says (dailymaverick.co.za)