A friend forwarded me a post by M. J. Rose that caused me to throw a powerful fist into the air, shouting “Yeah!” It’s a post dealing with an issue I’d posted about back in February of this year (Forget Facebook, Hang Twitter!). It says it all and even has some stats to back it up. This is what I’ve been looking for (thanks, K)!
Thing is, will publishers even take note, let alone to heart? Since I’m an optimist, I’ll say “yes.” I think that even they will see that the light. After all, it’s about return on effort (“ROE”), and this whole social media thing is still quite new–especially in publishing. Everything’s still in development, so if the Suits want a better return on their investment , you can bet, however long it’ll take them to “get this,” they will, and start behaving more like M. J. Rose says, giving writers more useful tips on how to perform the whole social media/PR thing. Everyone wants more money.